Lecture 6 - Digital production and distribution.

Digital production and distribution.

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The Digital revolution was a big if not the biggest step forward mankind has ever made. We developed a whole new lifestyle, a whole new range of apparatus. There is a quote by Marshall McLuhan (1911-1980) "We shape our tools, and then our tools shape us". He theorised in the 50's that there would be a global village, which unbelievable we do have a sort of an online village, a place where we can all connect.

Where we are now, from when the internet was first created will change drastically, to think in the last 25 years culture has changed so much. The creation of the web has shaped our generation so much, the thought of how the next 25 years will change time as we know It, is frankly rather terrifying.  

In 2007 the first IPhone was brought out, we've developed a lot since then, we've reached the iPhone 7, its scary to even think what the iPhone 10 will be like. Our understanding of technology as we know it is at the moment is large, but there is still a lot to learn. During the 80's the  perception of future technology where large buttons and screens, look at star trek for example they predicted how we would communicate in the future, and surprisingly they got it relatively accurate.

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The way our generation learns has changed a lot, computers are mandatory in most schools now, while there was a time when you wouldn't find a single computer in a learning environment. Students use smart phones, tablets, laptops a number of devises to take notes, research, even the ability to share there work with there tutors via the internet. Before these inventions there was paper and pen, pencil if you weren't picky.

Even the way we tell time has been digitalised, having digital clocks instead of traditional clocks that use hands to point at the hour, the digital clock will show you an image of the hour.

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We as a race, have a fascination with Robots, weather they be evil killing machines set on taking over the world, to household necessities, that will one day cook and clean for us. Either way we have a deep routed need to learn about them and to create them. In countless Si-Fi based films a robot will be incorporated into the plot, look at Star wars for example C3PO and R2D2, C3PO is  genius, able to learn languages in an instant. There's
Blade Runner a film based on incredible robots with the life span of 4 years, to reduce the chance of a robot upraising.