Visual Literacy
In this lecture we discussed the principles of communicating visually. To elaborate, visual literacy is to communicate something with out the use of words. We considered as to why this form of communication is needed, and how a lot of them we take for granted. For example the use of the male and female symbols for the toilets. No matter what language you speak you will be able to recognise the symbols; even if they have either no written communication or communication in another language.
We also discussed visual syntax and semantics. Visual Syntax is the structure and visual origination. So to simplify that, its more or less the primary foundation of the image and the way you interoperate it. Where as visual semantics is our ability to recognise a certain shape or symbol and associate it with a certain thing. For example, while driving you will see a give way sign which is an upside down triangle, which is the only sign in driving that is upside down, there for with out and written explanation you immediately associate the sign with being give way.
I found this too be a very eye opening lecture, as thinking about it now, I've not really considered the fact that we take these sort of signs for granted in our everyday life. Associating a certain thing or activity with a symbol is key in everyday life, and we do this with out even thinking about it anymore.
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